今天和大家分享99种方式改进您的报纸（下）最后一部分内容
来自newsdesign.net 翻译：罗西吧（有误之处请多提出）
G r a p h i c s
80. USE GRAPHICS WISELY. If you can do them well, use them. If they look like the work of a fiveyear-old, donÕt.
80. 明智的使用图表
如果你有能力设计图表，那就是用图表。但是如果图表制出来如5岁小孩的作品，请放弃。
81. DONÕT USE A GRAPHIC THAT FILLS 20 INCHES OF SPACE IF THE DETAIL CAN BE TOLD AND UNDERSTOOD IN ANINCH OF TYPE.Use them to explain complicated detail that would otherwise be hard to understand .
81. 如果报道细节可以通过文字讲叙，请不要使用一个占空间面积较大的图表来表述。图表是用来解释复杂的细节。
82. DONÕT DO GREAT GRAPHICS AND THEN MAKE THEM IMPOSSIBLE TO READ by drenching them in gaudy, unreadable colors.
82. 合理使用色彩，使图表便于阅读。
83. The best graphic in the world is useless if no one can read it.
83. 没人阅读的图表，再好也是垃圾。
84. ILLUSTRATIONS ADD IMPACT TO FEATURE FRONTS, especially when the story describes abstract detail that is hard to show photographically. But make sure the illustrations are professional. Poor drawings make the page Ñ and the news paper Ñ look amateurish.
84. 插画的使用
当摄影不能反映专题细节时，请使用插画。但是要保证插画水平很专业，不然会让您的报纸看上去不成熟，不专业。
Re d e s i g n
85. DONÕT REDESIGN WITHOUT CONSIDERING THE CONTENT. Readers will forget design changes much quicker than content adjustment.
85. 没有对内容的精心策划不要改版
86. EXAMINE EVERY ELEMENT OF THE NEWSPAPER, i n cluding advertising and flow of content, be fore making changes to the fo r m a t .
86. 改版之前，要对报纸各个细节都考虑到，包括：广告，内容的流畅性等。
87. INVOLVE EVERYONE IN THE REDESIGN PROCESS, but limit the decision-making committee to no more than three people. And make sure that one person Ñ the publisher Ñ makes the final decisions.
87. 每个人都要参与改版过程。但是最终不超过三个来做决定。同时最好作出决定的是出版商。
88. DO READER RESEARCH, even if it is only a perfunctory disaster check. Re a d e rs will often spot simple things that you have overlooked.
88. 寻找读者需要的信息
读者关注的信息可能是你忽视的。
89. BE CRITICAL OF EVERY PROTOTYPE. You can assume that it looks go o d, or you wo u l d nÕt have printed i t, would you? Criticism will make it be tt e r, praise wo nÕt .
89. 你确定改版报纸范本看上去很不错了，所以你不再打印出来。但是批评会让报纸得到更好的改进。
90. USE REAL STORIES IN THE PROTOTYPE so you get a good idea of how long articles will be when the paper is relaunched. Dummy type is fine for the first dra f t, but copies used for reader research should conta i n real material.
90. 在范本中使用真实的新闻报道 才能真正确定出版时，文章篇幅需要多长。
91. TELL READERS WHY AND HOW YOU ARE REVISING THE LOOK OF YOUR NEWSPAPER be fore the ch a n g e o v e r. Att ra ct new readers by advertising in other media.
91. 告诉你的读者为什么你们要对目前报纸进行改版
在改版之前，在其他媒体对自身报纸做宣传。
92. DONÕT RELAUNCH TOO QUICKLY or if youÕre not ready. Your readers wo nÕt appreciate it if a second redesign is needed three months la t e r.
92. 如果没有做好准备，不要急于改版后的报纸立即上市
你的读者将不怎么看好接二连三的改版。
Other stuff
93. DISPLAY EACH DAYÕS FRONT PAGE IN THE NEWSROOM under a sign saying, ÒWould I buy this?Ó Ask yourself that question 99 times a day.
93.将每天头版展示在新闻办公室
询问自己“我会买今天的这份报纸吗”每天询问99次
94. MAKE SURE YOUR PRESS IS PRINTING AS WELL AS POSSIBLE. There is no excuse for poor color reproduction in news pa p e rs except for a few that are printed on old letter press machines (and if those newspapers can’t print color properly, they shouldn’t try ) .
94. 保证报纸印刷质量
95. READ YOUR OWN NEWSPAPER DAILY. If you think it’s boring, you’re right.
95. 每天阅读自己的报纸。如果你都不会觉得无聊的话，就对了。
96. HOLD A WEEKLY POST MORTEM. Include staff from other departments. Include readers. Listen to their opinions. They’re the ones who buy the product.
96. 做调查 询问读者的意见。因为他们是决定买你报纸的人群。
97. LOOK FOR NEW WAYS TO IMPROVE YOUR NEWSPAPER.
ItÕs a living thing. Change is natural. DonÕt be a f raid to experiment. But don’t make the same mistake twice.
97. 寻找其他的新方法改进你的报纸
不要犯同样的错，不要害怕改变。
98. BE EXCITED. E n j oy your wo r k. Bored journalists produce boring stories. Bored editors produce boring news pa p e rs. Bored readers stop buying them.
98. 保持热情和兴趣
热爱你的工作。无聊的记者只能写出无聊的报道。无聊的编辑只能编辑出无聊的报道。而读者感到无聊时就不会再买你们的报纸。
99. HAVE FUN. It’s infectious. It will show on your pages.
99.充满乐趣 这种感染力将从你的版面感受出来。
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发表于 2011-3-26 23:38:59
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发表于 2011-3-28 10:09:06