本帖最后由 罗西吧 于 2011-3-15 14:02 编辑
评论板块
26. LONG BORING STORIES SHOULD NOT BE RELEGATED TO THE EDITORIAL OR OP ED PAGES. Items on the editorial pages should be as interesting and as relevant as every other story on every other page of the newspaper.
26. 冗长报道不可出现在评论或特约稿件板块
评论或特约稿件板块应刊登与每天报纸内容相关的有趣报道。
27. EDITORIAL WRITERS SHOULD BE ENCOURAGED TO WRITE CLEARLY. Avoid pious waffle. Get to the point q u i ckl y, make it forcibly and then get out. Use a larger point size than the normal body text to add e m p h a s i s .
27.鼓励评论作家清晰阐述观点
文章内容简短且要说到点子上。避免文章内容空洞。并使用比正常字体稍大一号的字体以起强调作用。
28. COLUMNISTS ON THE EDITORIAL PAGE SHOULD BE WORTH THEIR SPACE.A local columnist with something worthwhile to say is always better than a national columnist waffling about crime on Denver streets Ñ unless, of course, you live in Denver.
28. 评论板块需刊登地方专栏作家报道内容
地方专栏作家撰写的地方报道内容相比全国性专栏作家撰写世界新闻内容更受当地民众喜好。
29. EDITORIAL CARTOONS SHOULD BE WELL DRAWN AND RELEVANT. Wit, subtlety and irony are usually better than viciousness. Un l e ss the subject is a crooked politician.
29. 评论板块漫画家需善于绘出确切主题的漫画
讽刺画面要胜过恶意的画面。除非主题要表现的是一位奸诈的政治家。
30. DEVELOP A GOOD DAILY LETTERS PAGE. Get ordinary people to write. Encourage readers to write about a variety of subjects. Make it a must-read page.
30. 开创一栏公开信
鼓励读者参与撰写各种主题文章，并将信内容刊登在“必读”页面板块。
31. EDIT LETTERS TO THEIR NATURAL LENGTH in the same way as you (ought to) edit your stories.
Because someone took the trouble to write 30 inches of meandering drivel doesnÕt mean you are obligated to print every droning word. Edit to the nub of the lett e r. Show the edited letter to the writer or read it to him or her before publica t i o n .
31.将读者来信编辑成固定长度
正如编辑新闻报道的方式一样。因为读者的来信内容可能相当多，所以没必要将每个文字都刊登出来。在出版之前请将编辑好的文字发给读者阅读一遍。
32. DONÕT PRINT EVERY LETTER YOU GET. Use the best ones, save the
average ones for the big letters day of the week and consign the rest to the waste bin. Th a tÕs called editing.
32. 没必要刊登你收到的每一封来信。挑出其中最好的一封来信刊登。
33. ENCOURAGE READERS TO RESPOND TO LETTERS. But don’t let a debate dragon beyond its natural life span.
33. 鼓励读者对刊登出来的信给予回应
34. USE LETTERS IN OTHER AREAS OF THE PAPER. L i ke the sports or features sections.Get readers to respond to stuff that appears in the news paper ev e ry day. If you run an interesting, provocative feature, solicit your customers’ responses. Pay $5 Ñ or more Ñ for the best lett e r ( s ) .
34. 在报纸其他地方使用刊登读者来信方式，鼓励读者的参与。
像体育或特别报道专栏。读者对每天新闻内容的回复刊登在每天报纸里。如果你正在策划一个有意思，特别有争议的特别报道，请征求读者对此的回应。对其中最佳的来信给予金钱奖励。如：5美金或更多。
版面设计
35. MAKE THE PAGE LOOK INTERESTING. Use pictures, graphics, headlines and text in as compelling away as possible.
35. 让版面看上去更加有意思
通过灵活使用图片，图表，标题及文字来创造吸引力。
36. MAKE THE PAGE FLOW. The English language is read from top to bo ttom and from left to right.Al ways. DonÕt design pages that break that logic.
36. 让阅读更为流畅
英语文章的阅读规律是从上到下，从左至右。不要在排版过程中打破这种阅读规律。
37. THE NAMEPLATE SHOULD BE CLEAR AND DISTINCTIVE, NEAT AND TIDY. It is your trademark. Be proud of it. DonÕt change it without good reason.
37. 您的报纸标识（报纸VI）应明确，独特，整洁明了。
因为这是贵报纸的商标。没有更好的理由，请不要随意改变它。
38. USE BIG PHOTOS TO ATTRACT INTEREST. USE SMALL ONES FOR DETAIL. And donÕt be afraid to use big photos on inside pages as well as on section fronts. Pages full of gray text look boring and are hard to read.Re a d e rs prefer brighter, less daunting pa g e s .
38. 通过使用大照片吸引读者兴趣，使用小照片来展示细节
特别专栏头版同样可以使用大照片。全是文字的版面令人乏味，也不容易阅读。读者更喜欢整洁明了，留空较多的版面。
39. BE CAREFUL HOW YOU USE MUG SHOTS. Don’t scatter small pictures
around the page to liven up a dull page. If the page looks bo r i n g, little pictures wo nÕt help. Do it aga i n .
39. 慎重使用小照片
不要就将小照片分散在版面以活跃版面。如果版面看上比较闷，使用小照片是起不到什么作用的。
40. USE SCALE AND PROPORTION AS A SIGNALLING DEVICE to let
r e a d e rs know which are the main stories on the page and which are subsidiary. Big stories should look BIG!
40. 通过使用占版面篇幅和比例引导读者区分头条和二头条
头条应该看上去“大”！
41. DITTO WITH STORY LENGTHS. Common sense suggests that a
s t o ry at the top of the front page should be longer than subsidiary items. A page full of nine-inch stories may be easy to produce, but it will be more boring than one containing stories of different lengths.
41. 同上 报道内容长短
常识告诉我们头版头条所占篇幅应比二头条所占篇幅要大。但是如果整版都是相当冗长的报道会比包含不同长度篇幅的报道更无聊。
42. USE DYNAMIC LAYOUT PATTERNS that include contrasting vertical and horizontal elements to grab and hold the readerÕs att e n t i o n .
42. 使用动态排版样式
包括垂直水平对比设计元素来抓住读者的注意力。
43. MAKE SPACING CONSISTENT THROUGHOUT THE NEWSPAPER. We l l - disciplined use of white space in and around heads, between columns, inside
boxes and beneath page headers will make the news paper look more professional. An d, more important, it will make it easier to read.
43. 整个报纸注重对留白的运用
在标题，栏与栏之间，内页以及内页页眉间有原则的使用留白。这样会让新闻报纸更专业，更重要的是更便于读者阅读。
44. USE DISTINCTIVE STANDING HEADS for regular features and columns.
44. 为特别报道和专栏设计独特的首页
45. TAKE AS MUCH CARE OF INSIDE PAGES AS YOU DO OF THE FRONT PAGE. Edit well, write good headlines, use pictures and graphics creatively.
45. 重视内页设计
重视内页设计如重视头版一样。为内页选择一个好标题，并认真编辑，且创造性的使用图片和图表。
46. AVOID JUMPING STORIES FROM THE FRONT PAGE. Running lots and lots of stories on the front and jumping them inside may be result in an exciting pa g e, but it will play havoc with the inside pages. (The same is true for section fronts.) Editing stories tightly is always a better option.
46. 避免从头版跳读新闻报道
在头版上不宜刊登太多新闻报道，然后跳读到内页第几版。这样会让内页显得杂乱无章。谨慎的编辑报道是最佳的选择。
47. USE SKYBOXES TO ATTRACT READERS to interesting stories inside the news pa p e r.
47. 通过导读引导读者阅读内页有趣的专题报道
48. DONÕT USE SKYBOXES if you habitually bill stories that areÕnt worth reading.
48.如果内容不新颖，请不要使用导读
49. USE STRONG SIGNALS ON SECTION FRONTS. If a section contains other types of stories than those indicated by the title on the front pa g e, bill them strongly and clearly so the reader knows they are there. A news paper shouldnÕt be like amaze.
49. 在不同专栏头版使用明显视觉标识
如果一专栏的内容不同于其他列在专栏的内容，请将他们明显区别开来。以致便于读者很容易找到这些内容在报纸中的位置。
50. USE COLUMNS OF BRIEFS AS AN IMPORTANT PAGE ELEMENT. Short stories demand less of readers than long ones and entice them into to the rest of the page.
50. 使用简单栏作为版面重要元素
简短报道将引导读者对下面的内容感兴趣。
在新闻设计网上看到此文章，希望文章内容对于新闻工作者有帮助。同时也作为一次学习的机会，介绍给大家。
来自newsdesign.net 翻译：罗西吧（有误之处请多提出）
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发表于 2011-3-15 13:49:44
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发表于 2011-4-11 13:45:46