本帖最后由 罗西吧 于 2011-3-14 02:38 编辑
今天和大家分享99种方式改进您的报纸（上）
在新闻设计网上看到此文章，希望文章内容对于新闻工作者有帮助。同时也作为一次学习的机会，介绍给大家。
来自newsdesign.net 翻译：罗西吧（有误之处请多提出）
关于写作的提醒11条
1. BE INTERESTING. Boring writing is killing our newspapers. Good stories make readers want to
read todayÕs newspaper, then theyÕll look forward to tomorrowÕs.
1. 改进内容——文章的趣味性
枯燥的新闻内容将是毁掉报纸的罪魁祸首。而生动的故事将使读者对今天的报纸颇感兴趣，并希望能读到明天报纸的内容。
2. MAKE NEWS STORIES SIMPLE. To r t u r e d, convoluted writing might impress your colleagues in the creative
writing group, but it wo nÕt have the same impa ct on your readers .
2.精简新闻内容。
费解的新闻内容可能只会给你的同事留下深刻的印象，但对于读者，并不会产生同样的效果。
3. KEEP STORIES AS SHORT AS POSSIBLE.How long is long enough for a lead story? Tell the story as easily
as possible without unnecessa ry embellishment. Give it a be g i n n i n g, a middle and an end. Then stop.
3. 让你的新闻内容短小而精悍
尽可能简洁明了的叙述故事。减少不必要的修辞。故事的开始，高潮，结尾即可！
4. FEATURES CAN BE LONGER, BUT NEVER TOO LONG. A feature is not a news story into which you hav e
inserted ev e ry last banal comment from your notebook or tape recorder. The only defense for a long
s t o ry is reader interest. If itÕs 40 inches long and interesting, theyÕll enjoy it; if itÕs rambling and incoh
e r e n t, they wo nÕt. How do your features rate? Read them!
4. 特别报道，篇幅不能太长。
它区别于一般的新闻报道，记者可随意在新闻报道每段文字后插入自己的评论。而特别报道唯一的衡量标准是，读者是否对这个内容感兴趣。如果此特别报道内容较长且内容比较有趣，那读者将会喜欢阅读，否则，杂乱无章的文章会使读者产生厌恶感。所您的特别报道究竟应多长才适当呢？请您自己先阅读这个内容吧。
5. WRITE GOOD OPENING PARAGRAPHS THAT LET THE READER KNOW WHAT IS HAPPENING. Write the way you
talk to a friend. Deliver the facts clearly and make the story intriguing and ca p t i va t i n g .
5. 一个好的开头——即让读者对本新闻事件一目了然
以向朋友叙述故事的方式来讲叙新闻事件。用清晰且引人入胜的方式来呈现事件本身。
6. PUT A NUTGRAPH, OR EXPLANATORY PARAGRAPH, high up in the article to tell readers what the story is
a bout and why they should read it.
6. 在报道显著位置呈现解释段落，以告诉读者此报道讲叙是什么内容，为什么这篇文章值得一读。
7. AVOID JARGON OR OFFICIALESE. If you donÕt unders tand what the person youÕve just
i n t e rv i e wed is ta l king abo u t, you can bet your next pay ch e ck your readers wo nÕt
e i t h e r.
7. 避免公文似报道
如果你自己都不知道采访对象讲什么，那我们可以打赌，你的读者也不会明白你写的是什么。
8. READ YOUR STORY AFTER WRITING IT. Aloud prefera b l y. If you have to
pause for breath in the middle of sentences, theyÕre too long.
8. 写作完毕后，请阅读你的报道。最好大声点。
如果你发现自己在阅读长句子时，需要停顿以喘气。那说明你写句子太长了。
9. ASK SOMEONE ELSE TO READ IT. Listen to their criticisms and make ch a n g e s
w h e n ever necessa ry.
9. 可以叫其他人来阅读此报道。听听他们对此的批评，必要时作出修改。
10. READ IT AFTER ITÕS PRINTED. Spot errors in style and technique and correct
them be fore writing your next story.
10.打印后再阅读一遍
标出错误的地方并更正以确保你下次写作时不会犯同样的错误。
11. AVOID CLICHES. Ò It was ev e ry o n e Õs wo rse nightmare ÉÓ is precisely that!
11. 避免陈词滥调
比如这句典型的句子“这是每个人的噩梦”
关于编辑的提醒
12. SEEK A FULL RANGE OF STORIES FOR THE NEWSPAPER EVERY DAY. DonÕt bore readers with a newspaper
full of committee reports.
12. 每天为读者寻找系列新闻报道，而不是给读者呈现委员会报告。
13. LOOK FOR HUMAN INTEREST STORIES, BUT MAKE SURE THEY ARE WORTH THE SPACE.Nothing is wo rse than
feature pages filled with irrelevant rubbish Ñ even if it is local Ñ that makes your readers yaw n .
13.寻找人们感兴趣的报道。但是要确保这些内容值得报道。
没有什么比那些毫无相关信息内容的专题报道更糟糕的了。即使是地方新闻，也会使读者感到无聊。
14. ADD HUMOR TO THE MIX. Re a d e rs like to laugh, even if your publisher doesnÕt .
14.给报道添加幽默 因为读者喜好幽默内容
15. SEEK READER INVOLVEMENT. If you have a story that aff e cts readersÕ lives, publish their opinions in the
s t o ry. Ask their opinions for a fo l l ow-up. Publish their lett e rs. Show that you care about them.
15. 积极鼓动读者的参与
如果你的报道反映的是读者生活，那请将他们的观点在报道中刊登出来，或者询问他们的建议，并将他们的来信刊登出来。表明你重视他们。
16. READ EACH STORY BEFORE YOU DECIDE HOW MUCH SPACE IT WILL OCCUPY ON THE PAGE. D o nÕt run anything
at length if it doesnÕt deserve the space.
16. 在你决定此报道应在报纸中占多少版面之前，请仔细阅读报道。如果报道不值得占如此多的版面篇幅，请不要将所有细节都堆砌上版面。
17. EDIT OUT REPETITION AND VERBOSITY EVEN IF IT MAKES THE STORY TOO SHORT FOR THE HOLE ASSIGNED.
Two short, interesting stories are be tter than one long, tedious one.
17. 请删掉重复信息，两段简洁而有趣的报道将胜过长篇大论。
18. UNDERSTAND THE STORY. If you donÕt, ask the writer what he or she means. If the writerÕs not ava i la
b l e, spike the story or save it for another day.
18. 理解故事内容
如果你没有询问道作者他或她的意思是什么，或者作者没能回答你的问题，那请保留这个报道，或者存稿到令一天在刊登。
19. REWRITE WHERE NECESSARY. If the story needs additional information, ask the reporter get it. Po l i s h
bad gra m m a r. Ma ke the writer look go o d .
19. 必要时重新编写报道 如果报道需要进一步的信息，就请指示记者去获得这些信息。
20. LONG STORIES ARE EASIER TO READ IF THEY ARE BROKEN INTO TWO OR MORE SMALLER ONES. They look
be tter on the pa g e, and readers like them.
20 篇幅较长的故事分成两段或多个段落后更容易阅读。而且在报纸上看上去更舒服点，读者也乐于这种阅读方式。
21. MAKE SURE THAT BRIEFS ARE SHORT. A sev e n - i n ch story may help to fill a l-o-o-o- n - g, empty column
q u i ckl y, but itÕs not a brief. ItÕs lazy.
21. 确保简洁即短
长篇大论可以填满一栏，但是这不是简洁，这是懒惰。
22. PUT ONE OF YOUR BEST EDITORS ON THE ÒBRIEFS BEAT.Ó E n c o u rage that editor to develop a bright and
d i s t i n ctive style for these important items.
22. 给你的最佳编辑评上“挑战简洁”的称号
并积极鼓励培养编辑区别重要信息内容的能力。
23. WRITE STRONG, INFORMATIVE HEADLINES that give the reader a clear idea of what the story is abo u t .
23.给文章起一个醒目的标题
这个标题必须能有力的传达信息，且读者一看便知道故事内容。
24. MAKE SUBHEADS CAPTIVATING. Avoid repeating detail from the headline or the first pa ra g raph of the
s t o ry. Subheads should entice the reader into the text.
24. 使副标题具有吸引力
避免标题和文章的第一段重复信息，副标题必须引导读者对文章内容的感兴趣。
25. RUN CONTESTS AS OFTEN AS POSSIBLE. Give readers the opportunity to win contests. Especially ch i ldren
Ñ theyÕre tomorrowÕs readers .
25. 在报纸上组织各种活动
并让读者有机会赢得活动，尤其是小孩，因为他们是明天的读者。
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发表于 2011-3-14 02:13:22
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发表于 2011-3-20 15:16:01
这么多 慢慢 看吧
楼主
很赞！！！！